It's the classic garage door gasket that people have been using for years from home improvement stores. Longer ones are probably stiffer foam but the idea is the same; flexible strip of C-channel, double sided tape, lots of patience getting everything just right so it looks good. Neat to see them making bigger ones, depending on the price of a roll, could be worth experimenting with.
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-Mike
2007 Ford Focus ZX5 - 91k - SGII, pending upper and lower grill bocks - auto trans 
1987 Monte Carlo SS - 5.3/4L80E swap - 13.67 @ 106
2007 Ford Focus Estate - 230k - 33mpg - Retired 4/2018
1995 Saturn SL2 - 256K miles - 44mpg - Retired 9/2014
Cost to Operate Spreadsheet for "The New Focus"
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