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Let me imagine this the same way apple "improved" mobile phone technology...
-It'll come out 5-10 years after the competition. Add that to the Google release time line.
-It'll only do 1/3rd of the expected tasks. Don't expect it to make turns.
-It'll be the opposite way of operating for anyone who has worked with the technology before. Climb in the roof, you start it from the backseat, and there's no physical controls.
-Every common component will be proprietary. ONLY wireless charging, and ONLY with a special pad with lower efficiency than the competition: but it comes in white!
-It'll cost at least 50% more than the competition.
-It'll have 50% of the range.
-What you've always done for the past decade now has a special "app" (application) that organizes things the "right" (only) way, and keeps you safe by making sure nothing dangerous gets on there (is this an approved podcast?).
-In six months, there will be a new version with a slight body change and one added feature the competition had three years ago. Oh, and your current model just lost 30% of its value.
I can't wait to hear people talk about how amazing their new APPLE car is, because there is this screen, with a button, and when you push it...music plays! (It's only an extra $9.99 a month)
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