And, it could go up:
"Based on our current engineering models and materials calculations at this juncture, we will lock in the base price for “non-refundable” reservation holders at $7,300* until we reach 65,000 total reservations (all reservations, both non-refundable and refundable). "
That is, if they ever manage to build anything they can sell.
The Elio Will Cost $7000 But Now You Have To Buy One If You Reserve It