[Fat Charlie]

The real problem is that at the design stage, factories want to build one thing and sell it several ways instead of building several things to sell one way.

What idiot would come up with a turbo variant of an existing engine that matched it in any performance metric except maybe emissions? How would anyone pitch that to their bosses? We'll slap a turbo on it, but dial it back so it won't add much power in order to match the mpg of the regular engine. Say another engineering crew has a competing pitch: We'll slap a turbo on it, get a bunch of additional horsepower and it'll only cost us a few mpg on the EPA tests. We'll call this trim level the "Sport" and get an extra $5k for it.

Which team do you think is still going to have a job at the end of the meeting?