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I've been toying with this layout:
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You have five bullet points. If you arrange them in two columns, it's easier for the reader to find the beginning of the next line.
The mountains and highway camouflage the text. Slide them down with the Ecomodder logo, else put a 1-pixel white border around the characters.
If you post the text, I could run it through Mac OSX Summarize Text. At about 80% it would probably be as readable. It's pretty good at throwing out redundancies.
All IMHO of course. What size will it be? Where does the QR point?