Of course they are the guinea pigs. We all are the guinea pigs for the things we purchase.
At least it is a voluntary group of guinea pigs, and you could do a lot worse than a Tesla as a test subject.
It makes sense that the person in command of something is the responsible party, and not the software aids. The car is subject to the human's will, which by definition places both the authority and responsibility on that person. Responsibility would only shift to the software if it has graduated to that task, with the occupants primary role as a passenger.
In commercial aviation, the pilots primary responsibility is to fly the plane, with or without flying aids. A malfunctioning automated system is no excuse for an accident. We'll start blaming autopilot for accidents when the "pilot" seat moves to the rear of the plane, and they are tasked with saying "Hey Siri, take us to Heathrow" and then they recline their chairs.
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