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in trucking, time = money. When someone calls you up and says I need a half trailer moved from NYC to LA in 4 days. You don't have time to schedule pickup, delivery to train, wait for next train out of town, rail time, pick up at train station and deliver to customer. You get the freight and you take it where it has to go and you bill the customer through the nose for your troubles. My father's company makes good on long-haul service because it is fast, simple and secure.
As for the boat tail. Make it cheap, make it dependable, make it DEAD SIMPLE to use. There is a new era of truckers entering the business and these people don't want to get out of their seats to sign the bill. You can't expect them to crawl all over the rig to set up a big contraption to save the company they work for a little gas. They'd rather get on the road and make the next pickup/delivery for their "per drop" pay.
Sell it for 3k, install it in 5 hours, deploy it in 5 minutes or don't bother coming to market.
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