Bluntly, it sounds to me like nothing more than a Ford-of-Britain marketing ploy that's being "piggy-backed" upon gooberment condemnation of older vehicles as primary pollution sources,ie: Green house gas fears.
Making it sound as though getting rid of a perfectly decent (and probably already payed off) vehicle is a "Good Thing" to do for UK society and the world in general...is BALONEY.
Marketing to the "herd mentality" with a dash of 'Save the World' thrown in for good measure?!?!?
|