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This R&D is all fine etc, but if you can't come up with a truck using it all that will sell at a price that will make the payback come in at no longer time than a current conventional truck, nobody is going to buy them because they won't see any savings, unless the price of diesel goes crazy high.
Or if some large company like Penske replaced their entire fleet with these, that could be the 'watershed' for acceptance, like happened with the Kenworth T600 when one big southeastern freight company (since defunct) replaced all their trucks with T600's to slash maintenance costs on the motley collection of brands and models they were using. With fuel costs at the time, the slight MPG increase wouldn't have added up to as much $ saving as the same improvement would today for the same fleet size.
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