Since this truck has roughly the size of a Corolla (slightly narrower and actually just a few inches longer, with a shorter wheelbase), while retaining capacities comparable to a regular compact truck currently available in the U.S. market, I see no reason why commercial operators who really need a truck to perform their job couldn't benefit from a similar vehicle. Its smaller footprint could eventually render it more practical to find a parking spot in a tighter area, for example, or maneuver at certain job sites.