Since a truck emerged from a working tool into a quite aspirational vehicle, which extended to the popularity of the SUVs, it ends up sounding even more intriguing that vans are still somewhat rejected by many private/recreational users. Comparing those stereotypically-American full-size vans to the truck-based SUVs with a similar mechanical configuration, even if the van ain't so much more compact on the outside, I'm sure it being roomier would become a good argument in their favor.