[kach22i]

Originally Posted by freebeard

Needs more pix.

Nice, more about the man's work.

2013
The Essential Cars Of Raymond Loewy, Today's Google Doodle
https://jalopnik.com/the-essential-c...ood-1458903867


Raymond Loewy: Speed Whiskers on Toothbrushes?
Graphis, February 1998
http://www.veroniquevienne.com/artic...n-toothbrushes

Although streamlining helped launch Loewy’s career, his aerodynamic designs were not the commercial success everyone thought they were.

As it turned out, the wind tunnel of streamlining was full of hot air. A case in point the Hupmobile, a smart-looking sedan Loewy designed in 1934, which he cited over and over as an example of the positive impact of streamlining on commerce – failing of course to mention that the Hupp Automobile Company went belly up in 1940.

I'm still trying to figure out it it was just "a look" or if he ever visited a wind tunnel.

Elisabeth Reese, his public relation advisor for 28 years, remembers someone once asking Loewy why he had permitted certain details on his 1950 Studebaker. Unprepared and unrehearsed, Loewy pondered dramatically before answering with his heavy French accent, “Because I like it this way.”

Back in the 1950s and 1960s, the politically-correct design crowds of the Museum of Modern Art also believed that Loewy wasn’t a designer – they thought that he was a stylist at best..................

“Streamlining is not good design,” wrote the author Edgar Kaufmann Jr. “Its theme is the magic of speed, expressed by teardrop shapes, fairings, and a curious ornament of parallel lines – sometimes called speed whiskers. The continued misuse of these devices has spoiled them for most designers.”......

So, yes, Loewy had no taste. He had, nevertheless, something else. Raymond had panache.