[Vman455]

Originally Posted by cRiPpLe_rOoStEr

Not the Fiesta, but it was cheaper than a Focus. Found the article that mentioned cost as a primary reason for Ford buyers to pick the Ranger: https://cars.usnews.com/cars-trucks/...ing-the-ranger

Except, the linked article doesn't say that, and the only price it quotes is for an at-the-time 2-year-old used Ranger.

The 2011 Focus started at $16,640 and topped out at $18,870, $710 more than the Ranger's starting price.

If Ford brings the Ranger back it will be a bigger truck, and a more expensive one than it was in the past. There's no way it will be price-competitive with small cars from any manufacturer (since Ford won't have any left...), let alone cheaper.