Quote:
Originally Posted by Hersbird
Again I say there is no profit in a sub $15,000 anything automotive made and sold in the USA. Probably in anything sub $20,000. So they could either bulk up the content of the little cars and try an push them up to the over $20,000 mark but then nobody would buy them over the crossovers that are already at that price.
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They're in business to make money, not break even. They're making money.
If a produvt line is not performing at a certain level, it makes sense to stop production of the less profitable item and produce more of the more profitable one.