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I still stand by the idea it is only minimally less expensive to manufacture, sell, and warranty a stripped down ecobox compared to an average sedan. Yet the companies can only get 50-70% of the price in comparison. If I'm selling coffee and the majority of my cost is employees, buildings, taxes, insurance, etc. Why sell a 50 cent cup that cost me 40 cents in materials when I can sell a 5 dollar cup that cost me 80 cents in materials.
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