Trucks are a perfect fit for my construction business. Van might work ok, but a truck with a lumber rack and a topper is my first choice. My average tank is 17 mpg and best tank is over 20 mpg (not bad for a 20 year old 2500). If I put a fiat in the back of my truck, my mileage wouldn't change much. Pulling trailers loaded with materials happens frequently. A friend has a small suv that is less than half the weight of my truck and is underpowered and gets worse mileage than my truck.
I agree that most people don't need a truck, but for some of us, it is essential.
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