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The intangibles are incalculable. If I was the engineer tasked with sending a cinder block to space, I'd probably screw off until I absolutely couldn't avoid working on the project, then quickly design the ballast. If my task was send a roadster to space, I'd start right away, and probably put in unbilled time having fun with the project.
I don't know about a Walmart pickup truck, but I do know about the space roadster. I suspect there are many more people like me who would also not be aware of some truck, but aware of an electric vehicle in space.
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