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Marketing explains the RAV4 and other 'utes. We're sold a fantasy of what life could be, or at least the opportunity of what life could be.
Reminds me of all those Hoveround electric wheelchair commercials that show old people at the Grand Canyon, Statue of Liberty, and Mt. Rushmore. The message is that adventure awaits if only you buy this product, when the reality is that most people will just use it to get to their doctor appointments and watch Matlock.
I don't have anything particularly against the Rav4. It's probably a fine vehicle.
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