Quote:
Originally Posted by woodsrat
They're not in the showroom yet but all Honda Super Cub C125's have been spoken for with waiting lists when/if the next batch arrives. Is this just a bunch of Baby Boomers suffering from sentimentality for the good times they had on Honda step-throughs back in the sixties? Is there finally a movement towards a practical lightweight? Will demand fall flat once the excitement and initial sales pass?
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It might attract baby-boomers looking for some nostalgia, but it also might address some requirements of younger folks simply looking for something lightweight and not so maintenance-intensive for those short-range errands. I wouldn't hold my breath for market perspectives after the initial excitement, but if Honda does the right marketing approach it can benefit from a similar cult status as the BMW Mini and the Fiat 500 which somewhat releases it from the burden of being seen as a no-frills workhorse and then being seen as something desirable despite its humble origins.