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It is much easier for Tesla to change its sale strategy if it needs to than for other automakers to make a similar EV at the same price level...
Still, Tesla now needs to ramp up production. More batteries, more cars - and more service stations.
Lowering the price of the other models was a smart move. Many people will be enticed to choose a bigger battery and premium package when they realize how much more they get - as long as it isn't out of reach.
The first step is the biggest - more range, top speed, power, better trim for just $2,000 extra. That's deliberate, no doubt. Once won over to upgrade from the base model people may look ahead and take another step up.
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2011 Honda Insight + HID, LEDs, tiny PV panel, extra brake pad return springs, neutral wheel alignment, 44/42 PSI (air), PHEV light (inop), tightened wheel nut.
  lifetime FE over 0.2 Gmeter or 0.13 Mmile.
For confirmation go to people just like you.
For education go to people unlike yourself.
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