Quote:
Originally Posted by aerohead
In 60 days,the United States may have a woman vice president in the White House.That's never happened before.If Madison Ave. is very effective,it will happen.Women,while similar to men are physically different.Some American men think those physical differences are ugly.--------------- As you have mentioned,many Americans would think the "boxfish" ugly.However,in 60 days,if Madison Ave. wanted American car buyers to buy low aerodynamic drag cars,they could do it,regardless of what the cars look like.Very few people new anything about the Republican VP candidate a few days ago,now she's a household word.Same could be for cars.That's all that stands in the way of 100-mpg cars in 36-months.That's all,but it's quite a lot.
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A very interesting analysis. But someone is paying to have Sarah Palin become a household word and make her attractive to the voting public. Who will pay to make the Boxfish desirable? Car companies pay Madison Avenue to make the cars they already make or will make desirable, they're not motivated to spend money to make people adopt a new way of evaluating automobiles. Two years ago, it was all about power. Now, it's all about fuel efficiency. Yet it's the same vehicles being advertised.