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Anything that makes you somewhat alert in the morning tastes great.
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Which is why Scott Adams' 'simultaneous sip' is a brilliant branding move.
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OTOH a ~1 kg can of store-brand ground coffee costs about $6-7, and makes my daily 2-3 cups for a couple of months.
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My son uses Keurig K-cup pods. I think it's an extravagance.