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We're of the same era, and Burger King shot themselves in the foot when they raised the price of the only reason to go there by 600%.
McDonalds wisely kept the prices as low as possible for their double cheeseburger, and when they could no longer sell 'em for a profit at $1, they took 1 slice of cheese out and called it a McDouble. Now McDouble's are a bit more, but not 600% more.
I'd much rather have a Whopper, but I'm not going to spend $8 for fast food. I can get a footlong sub for $5. Taco bell can probably fill my belly for $3-$4.
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