[QUOTE=SuperTrooper;59546]They want to make cars and trucks that will SELL."
Sure, and that explains why Detroit has been losing market share to the Japanese for decades? (And lately the Koreans, too.) The small, fuel-efficient cars that Honda, Toyota, &c made SOLD. Detroit didn't want to make or sell them, so it spent a lot of effort on spreading the "Americans want big cars" meme, and got it believed by a lot of people, even though sales figures (or a look at passing traffic) would easily disprove it.
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How can you sell somebody an item they don't care about? You can't.
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Sure you can. All you need is a bunch of money to spend on marketing. Create some catchy TV ads that associate the product to status, sex appeal, or whatever, and wait for the money to come rolling in. Face it, most people are gullible, and will go along with whatever they perceive is popular.
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In a free market economy you can't change the buying habits of millions...
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Then why do companies spend multiple billions every year on advertising to do just that?