Well you make good points, and it's very likely I tolerate Google because I derive things I want from them.
To the end that they help North Korea and China with their propaganda machine, they are evil... though perhaps there's still a way for people to circumvent the information filters, and that any access to outside information is better than no access.
To the end that they data mine information I feed them, it isn't clear they are evil, and I expect them to come up with schemes to monetize that information. I'm fairly resistant to advertising, and have never clicked one of their "sponsors".
I'd wear deplatforming as a badge of honor (pride being among my biggest faults). If someone doesn't want my contributions, then I don't want to contribute for them. Same as if someone doesn't want to bake me a cake, I don't want to force them to. Forced relationships are not healthy relationships.
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