Quote:
Originally Posted by oil pan 4
Problem with weight reduction is it pretty much has to be designed into the car from the ground up then use the power of mass production and buying in bulk to make it cost effective.
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Besides the bean-counters not willing to spend a little more on each new car, which on the other hand could enable selling light-alloy wheels for more as an option, explaining the benefits of weight reduction for the average Joe seems harder than doing so for a commercial operator who would benefit from both the increased fuel efficiency but also from a slight increase to the payload of a vehicle, or in performance-oriented specialty models.