|
Marketing tends to take about a generation, but can you imagine the sceptics when someone proposed selling people stuff that costs ten times what it should to do its job? There was serious money put into that, and it is paying off.
However, I remember when the first gas crunch hit, and people were trading in big RVs for little ones at a loss. Fashion can change pretty quick. So, if all the climate striking kids, and all their friends, start holding their noses whenever they see a big, underloaded truck, it might work wonders.
__________________
There is no excuse for a land vehicle to weigh more than its average payload.
|