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I get it. Most everyone is that way to some degree or another. That's why places that are littered with garbage receive even more litter. People give up caring when others don't care. That's what makes reducing CO2 emissions intractable, because there's no point in trying if everyone isn't also trying. As my wife always says "I'll go first after you".
EVs and hybrids will make hypermiling less important though. They will seek the optimal gearing and recover excessive braking leaving less on the table to improve.
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