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Old 11-14-2019, 06:58 PM   #472 (permalink)
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Ford And GM's Decision To Abandon Small Cars Is Already Costing Them

“That does it, Chevy, you are dead to me”

[I]nstead of jumping on the SUV bandwagon, 42% of Cruze and Focus owners are choosing to stay in the passenger car segment. So far this year, 23% of Cruze owners and 31% of Focus owners who traded in their car for another car bought from a competitor.
[S]mall cars are gateway drugs for automakers, aimed at capturing younger, cost-conscious buyers early while hoping to keep them in the family as this hypothetical buyer grows older and accumulates more buying power and can afford a big truck or SUV.
“Why offer cheaper cars when we can just offer longer loans for more expensive cars?”

-Ford/GM Execs, probably
If 50% of the the vehicles Ford and GM owners traded in for were compact crossovers, then I don’t think the issue is that the stopped selling the Focus and Cruze, it’s that they don’t have appealing compact crossovers.
The problem is that the Trax and Ecosport suck.
When I need to haul something, I rent a pick-up from Enterprise, like a sensible person. Trucks and other heavy vehicles are an absolute bore to drive.
"Oh if you use math, reason, and logic you will be hated."--OilPan4
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