11-14-2019, 07:58 PM
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#472 (permalink)
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Not Doug
Join Date: Jun 2012
Location: Show Low, AZ
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Ford And GM's Decision To Abandon Small Cars Is Already Costing Them
“That does it, Chevy, you are dead to me”
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[I]nstead of jumping on the SUV bandwagon, 42% of Cruze and Focus owners are choosing to stay in the passenger car segment. So far this year, 23% of Cruze owners and 31% of Focus owners who traded in their car for another car bought from a competitor.
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[S]mall cars are gateway drugs for automakers, aimed at capturing younger, cost-conscious buyers early while hoping to keep them in the family as this hypothetical buyer grows older and accumulates more buying power and can afford a big truck or SUV.
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Comments:
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“Why offer cheaper cars when we can just offer longer loans for more expensive cars?”
-Ford/GM Execs, probably
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If 50% of the the vehicles Ford and GM owners traded in for were compact crossovers, then I don’t think the issue is that the stopped selling the Focus and Cruze, it’s that they don’t have appealing compact crossovers.
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The problem is that the Trax and Ecosport suck.
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When I need to haul something, I rent a pick-up from Enterprise, like a sensible person. Trucks and other heavy vehicles are an absolute bore to drive.
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https://jalopnik.com/ford-and-gms-de...ady-1839858417
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