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For you to hold a dealership to that offer would require you to sue them in court. There's all kinds of ways to get out of it by saying you need the price to beat to be advertised, like in a newspaper, and that it has to be for exactly the same vehicle (color, options, etc).
I've always laughed at that way of advertising, as if it's cheaper to pay cash to someone for nothing than to just sell a product for less than they wanted to. Then, there would be an unlimited number of people that the cash offer would apply to, so you could recruit everyone you know to demand the cash too.
I did hold a salesman to the price I agreed to the 1 time I bought from a dealership. When I got there he had added $100 to the agreed price, and I lost it. He responded by saying "it's only $100. Are you going to let the deal fall through for a lousy $100". I responded "right back atcha". Then I refused to deal with that guy any longer and they gave me a respectable older salesman that was no nonsense.
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