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We already know it's compromised somewhat as a towing/working truck due to the 6.5' bed length and 6 passenger seating.
It's meant to appeal to those that want to commute in a truck, and to contractors that don't need an 8' bed.
Who really shops the biggest tow and payload ratings anyhow? Sure, there's people that need it, but I don't think many people really make their purchasing decision based on it.
The cost of ownership should be significantly less than even a base model F150 considering trucks like to nickel/dime, and thousand dollar owners all the time with fuel pumps, injectors, turbos... This could represent a mostly maintenance free and reliable truck, with enormous fuel savings.
I know I'd give up my 8' bed for this truck just to save the headache of working on it. Of course, I'd never spend $40k on any vehicle unless it's a helicopter.
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