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Old 11-28-2019, 10:45 PM   #84 (permalink)
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Originally Posted by Hersbird View Post
Very few brands just set a price and never do sales, coupons, clearances, etc. Occasionally something is temporarily short of supply for demand and you will be lucky to get it at list price. The 2020 Corvette is going to be that way this year.
Sure, adjusting to supply/demand just makes sense. What doesn't is setting a price expecting nobody to pay it. Why exclude a market who thinks that's the price, who would otherwise have purchased if they had known the actual lower price?

I'm telling you, the dealership and MSRP model of selling vehicles is at the beginning stages of the end.
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