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The Rivian is definitely targeting rugged outdoors/off-road type lifestyle truck. Very smart, why you see so many people spring for the $10,000 Rubicon packages on Wranglers and Gladiators that will never need even a basic Wrangler. The Rivain will be able to go toe to toe with the Rubicon which is currently the benchmark in off road ability. The Cybertruck is more like a jacked up 2500 diesel in comparison. Also popular but limited in it's actual off road ability.
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