Quote:
Originally Posted by redpoint5
You mean at what price would there be demand for 100k units per year?
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I've never studied marketing, so apologies if this is something basic that all marketing majors know anyway. But, isn't there an inherent demand for something that would dictate the maximum number that a company could expect to sell? Say only 50,000 people in the US want something like an Arcimoto (three-wheeled EV with unenclosed body). Finding the relationship between price and demand such that the company could theoretically sell 100,000 of them when only 50,000 potential customers even want one would be moot, wouldn't it?
Same for the unnamed, future Lightyear model--they say they want to sell 100,000/year at $55,000. Okay. How many people even want a $55,000, solar-powered car that makes compromises such as no infotainment system, looks significantly different than a conventional car, and costs signifcantly more to repair in the event of body damage to achieve its efficiency goals? On some level, you have to play to your customers' expectations.
To the posters frustrated that Ecomodders are looking critically at this car: appreciating the Lightyear One for what it is, and the engineering and development it represents, is one thing; criticizing its potential for market success, especially at the level the company expects, is quite another. We can do both. If this thing was cheap enough, I'm sure most of us here would drive one in a heartbeat. But we're a small, tiny minority of drivers, and in no way typical.