[redpoint5]

Yeah, but it wasn't that corporations invented the notion of getting bored with the same look; it's the reason why women are constantly changing their hairstyle, even if it's worse, just to do something different. Should we blame the stylist for giving the woman the cut she wanted rather than demand she stick with the better style?

Sloan didn't invent this, he realized the human nature and adapted a strategy that fit with our priorities. It isn't incumbent upon businesses to deliver the products they think people should want; it's to deliver the products people do want.

If you want products to be developed more "rationally", we'll need consumers to become more rational.