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I like ecomodder as a noun/verb just fine, but I don't think it's as precise as it could be. People might want to get better fuel economy for many different reasons, but only 1 of those is represented in the name. Hypermiling suggests getting great economy, but leaves the reasons to do so up to the individual. I've never really liked that term though. Someone with no context hearing the word for the first time is probably more likely to think it refers to a car with a lot of miles on the odometer, or someone that drives an unusually large amount.
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