|
Seems like there's a lot of quiet need and desire for such a company. The main fear appears that these products could only be sold in low volumes, which would make the venture unprofitable. However, the auto industry is huge! The popular models are sold at 100,000 to 400,000 units / year, in unchanged form for 3-5 years (often more except for cosmetic changes). There are many models with 300,000 to 1.5 million identical units out there! Even if you only attract 1% (or .1%) of owners, that's hundreds to a few thousand units. A company that offers a product that saves the customer money over the course of a couple of years (in addition to the Eco aspect) should be able to sell to 1% of the intended audience.
To reply to the other concerns: Yes, this would mean high-quality products, measurable fuel savings, and reasonable prices at above volumes. It's not easy, but it can be done!
If anyone is interested in discussing this in more detail, please contact me. Happy eModding!
|