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I just think the majority of our future "innovation" and solutions to problems will involve genetic engineering. It's the next frontier; one which has barely been explored.
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Okay, space helicopters assembled by extremeophile cyborg tardigrades.
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Anyhow, my point is that we're using genetic information in the most crude manner possible, and so much is left on the table to exploit that this is where the big money will be.
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www.fastcompany.com: How 23andMe Is Monetizing Your DNA