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The Model 3 sells pretty well despite the unconventional appearance. Tesla achieved a good aesthetic by tossing aside the current trend to over-emphasize the grill. This will become the design trend everyone else follows.
Nissan botched everything from the get-go. They designed an unattractive and un-aerodynamic vehicle, didn't develop thermal management for the hugely costly battery, and then built something with ho-hum performance.
The thing with GM is, they have to fulfill a different niche than Tesla. Their designs can't look too similar otherwise people would just get a Tesla. There's probably a decent market for people that want a conventional looking truck that runs on electricity.
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