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I sold auto parts for 10 years with many farm accounts. There are fierce loyalties around truck brands based on performance. Towing capacity, off-road prowess, and fuel mileage are chief talking points. The Cyber truck is not considered in the same bracket as the 3/4 ton models. It reminds me more of the 4 cyl. Dodge Rampages based on the Omni/Horizon models. The CdA is the number to compare. I expect to see diesel electric hybrids as the competition in the truck markets intensifies.
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