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As I said, GM has to retain their existing customer base. Even if they engineer an aero truck that looks good, it can't be too radical a departure from their existing aesthetic or they risk alienating their customer base.
I've got practically no knowledge of business strategy, but I always thought it would have been smart to spin off another brand for the EV line. That way you free up the brand to be innovative and not have to worry about existing customer base. Also, there'd be no confusion as to which vehicles are electric, and which are not. It would be divided by brand, not by fine-print.
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