I don't know what the rolling resistance of these are, but it's what I chose for my truck back in the day when I wanted a combination of light off road/snow ability (previous highway tires got stuck in 4x4 on nearly flat grass) and quiet highway performance.
They have sidewall detail that makes them look more off road capable, which might appeal to those who want that aggressive CT look.
Bridgestone Dueler AT Revo