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I love the idea of making the "mammoth" SUV's get better mileage. yeah, Richie Rich can afford the cost, so it doesn't matter to them if it gets 1 mile per gallon and gas is $10 a gallon.
but, those with endless amounts of money can now jump on the "green" bandwagon and look cool because they are driving a hybrid. and whether THEY care or not, they are using less fuel, which lowers our overall demand....
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