Besides an eventual skepticism of some commercial operators regarding FWD trucks, and the Chicken Tax too, it's quite clear for me the most limiting factors for the Fiat Strada to reach the American market are the engine displacement and the absence of an automatic transmission (which is rumored to become an option in the next year). Its size is comparable to an old SWB Chevrolet S10, and even though it's slightly shorter overall it's a little wider. Presumably the transverse engine layout is a reason why its smaller lenght doesn't really harm the cargo capacity. And even though it's quite usual to see a Strada operating under harsh environmental conditions, the absence of a 4WD version might be an issue for the gas station cowboys.
