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There's nothing more to it than that.
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e.e.cummoings looks down disapprovingly. Be glad your not a programmer. They have to deal in truth, not grade-school English. There is no rule about names that doesn't have an exception somewhere in the World.
Shouldn't you at least fall back to proper names. Proper nouns would include marks like eBay and iTunes.
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We've had this discussion before.
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And as usual, you avoid the point of the post, in this case 'zeroth approximation'. Did you look at the link?