Here's my vision. Have a couple semi's haul a portable wind tunnel around to various cities on a 'tour'. Set up the tunnel in a rented corner of the local Wal-Mart parking lot. Charge admission*. For the fee, your Cd would be calculated and areas of the vehicle identified that need the most improvement. You could attract ricers and local drag racers, as well as mom and pop for the 'gee whiz' factor. It would help educate the public on the importance of aerodynamics in relation to FE.
*Deeply discounted for active EcoModder members, of course.