Volkswagen has been outdone:
www.bbc.com: Deliveroo April Fools' joke backfires in France
Quote:
French Deliveroo customers who received fake bills for hundreds of euros' worth of pizza have failed to see the funny side of the April Fools' joke.
On 1 April thousands of customers of the delivery platform across France got confirmation emails for orders totalling over €450 (£380; $530).
Many took to social media to express anger at the stunt.
Late on Thursday Deliveroo informed its customers via Twitter and email that it had not been serious.
"We confirm that it was an April Fool's joke," the clarification read. "You can enjoy the evening by ordering the pizza of your choice."
But few customers were amused. One of them said he had "almost had a stroke" after receiving a €466 invoice for 38 pizzas that he had never ordered.
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Sales pitch says "Sorry, not sorry".