I don't know how best to differentiate the products, and really conventional CVTs shouldn't have a bad reputation because they should have been engineered to be at least as reliable as automatics (which already don't have great reputations). CVT and eCVT conveys the meaning though, that the transmission can maintain optimal ratio regardless of speed, and therefore improve fuel economy or performance.
I purposely steered a friend towards a Ford C-max because she drives like the throttle is an on/off switch, and kills automatic transmissions from all of the excessive shifting and forces. Since her manual shifting skills are even worse, I figured we might as well see how well eCVTs hold up. 2 years and no issues yet.
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