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Originally Posted by JSH
Yes, macho is part of the image but it isn't to impress women. Hate to break it to the monster truck drivers out there but women aren't impressed by a ridiculously sized truck or a sports car with 800 hp. All of that is just posturing for other men.
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The aesthetics certainly appeal to some (most young) women. They will be drawn more to the man in a lifted F250 than a stock Honda Ridgeline.
You're correct that most women wouldn't be impressed with an 800 HP car, and that it's meant to impress other men. Women are drawn to the men who other men respect. It's an indirect way of attracting women.
Peterson describes this better, but men tend to sort themselves for women to choose from. Men compete in the NFL for instance, and filter out the individuals not up to the highest levels of play. The best play 1st string, and the very best make a name for themselves. They become the most attractive to women.
That sorting mechanism plays out in every domain. The men making a name for themselves in any particular area end up garnering the attention of women.