Quote:
Originally Posted by Isaac Zachary
Then will word-of-mouth be enough for Tesla?
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It's been working for Toyota in Africa for a long time, even though nowadays the dumping of Chinese copies is also taking a large chunk of the market not only in Africa but also in other regions. But I'm sure most of the Tesla buyers are endorsing not a claimed reliability from a conservative perspective, but a high-tech image akin to science-fiction which requires some marketing efforts once in a while to keep it up-to-date.